As much as the world is changing fast, people’s preferences and dispositions change fast. The attitude to fight against such changes is an important capability required to marketers. I tell others to see and learn as much as possible, instead of sticking in a single place.
There are three other qualifications required to marketers that would ultimately support the aforementioned requirement. First, marketers should pay much attention to details. There is a saying that “small things make a big difference”. A small detail may determine the overall quality.
Second, marketers should be proactive. Instead of asking what to do in a passive manner, they should be able to think voluntarily and think what is necessary on the next phase. And then, they should take actions.
Lastly, marketers should maintain intellectual curiosity. Of course, it is important to acquire knowledge required at work. However, instead of limiting the scope of knowledge to the one required at work, marketers should have an intellectual curiosity about small things as well, including the places, clothes, and foods that people like these days. In the end, curiosity would lead to learning, and the areas that you have not even thought about would give you new ideas.